The Boston ecosystem is a really brilliant technology ecosystem right now. We like to address a lot of really tough tech problems. And I think partnering with other countries around the world which are also interested in innovation is the only way we are going to get better. And so having swissnex here pushing us, pushing each other to get better and to think bigger, the beauty in that is that we push each other to solve bigger problems. What’s the biggest tech we can solve together?

The 3-day immersion in the Boston and New York tech ecosystem helped us broaden our understanding of the future trends in digital shift, media business/strategy, social TV and video distribution, and consumer behavior. For instance, some technologies developed in the US have highly improved the virality of editorial content over the internet. It’s important for us to understand the underlying business models if we want to anticipate the market. Swissnex was a valuable partner to pinpoint key opinion leaders and the latest developments in our industry. [Swissnex in Boston and New York] was instrumental in connecting our group with the leading practitioners, both in academia and in the industry.