During the II International Seminar “Valorization Strategies for Agrifood Products” on 18 and 19 November, specialists from all over the world will debate what is most innovative about “Food Markets that Transform Realities”. The seminar is divided into three thematic panels: "Food market and social innovation", "Building differentials to transform realities" and "Digital markets: building new links between cities and countryside".
On 18 November, Leonardo Machado, CEO-ad interim of Swissnex in Brazil, will participate in the opening panel and introduce Swissnex, the partnership with Embrapa and the importance of international cooperation.
In the second panel on 19 November, “Building differentials to transform realities”, speakers will discuss how to use already intrinsic aspects of a product, such as relationships with traditions, with local culture and biodiversity, among others, to add even more value (and income) to a business.
Carina Pimenta, Director of Conexsus will discuss how the markets are opening for products coming from the Brazilian biodiversity.
João Hélio Costa, Technical Director of Sebrae/RN, will present the mapping, positioning and construction of markets for products coming from the Seridó.
Dieter Bratschi, Head Data Analytics at Adaptagis and Serge Rezzi, Swiss Vitamin Institute’s Director will talk about how Switzerland uses the ‘Swiss Made’ strategy for food products into practice.
The panel will close with a discussion with the public, on the commonalities of Brazilian products that conquered international markets, moderated by Luciana Vieira.
The event will be in English and Portuguese with simultaneous translation between the two languages.
Carina PimentaDirector, Conexsus
She is one of the co-founders, and currently executive director, of Conexsus - Instituto Conexões Sustentáveis. Graduated in Business from the São Paulo School of Business Administration (FGV/EAESP), and with a Masters in Social Development from the University of Sussex, she has worked in organizations such as Roland Berger, Ashoka and Fundo Vale. It works with themes related to impact finance, climate change and forest conservation, social entrepreneurship, impact financing, community business and sustainable rural development.
João Hélio CostaTechnical Director, SEBRAE
He is Technical Director of the Support Service for Micro and Small Businesses in Rio Grande do Norte - SEBRAE/RN. Bachelor in Business Administration and post-graduated in Production Engineering and Product Engineering in São Paulo, he has a Territorial Specialization from the University of Valencia/Spain.
Dieter BratschiHead Data Analytics, Adaptagis
He is a Forestry Engineer from the Federal Institute of Technology at ETH, Switzerland. He has worked on various development projects, such as reforestation in Haiti and forest management in Bhutan. Founded Adaptagis, a business intelligence consulting company and operates as project manager for the NTFP Foundation (ntfpfoundation.org). For twenty years the Foundation has been developing a native Beekeeping project with a dedicated team of Brazilian experts in the Amazon Forest to implement a sustainable source of income for their communities.
Luciana Marques VieiraAssociate Professor, FGV
She is an Associate Professor at Fundação Getúlio Vargas (FGV/EAESP). PhD in Agricultural and Food Economics from the University of Reading, UK (2004). Visiting Researcher at Brown University (USA) in 2010, held a Post-Doctorate at the Institute of Development Studies (UK) in 2012-2013, and was awarded a British Academy Fellow at Kings College, London from 2018 to 2021. She is a project consultant from international bodies such as the European Union Trade Commission, Food and Agricultural Organisation, World Intellectual Property Organization, World Trade Organization (United Nations agencies), Food Foundation and UK ESRC (United Kingdom). Member of the Steering Committee for the Implementation of the Intersectoral Strategy for the Reduction of Food Losses and Waste in Brazil at the Ministry of Social Development. The research focus is on the themes: global value chains, relationships between buyers and suppliers and internationalization of companies, mainly in the agro-industrial sector.