WHAT IS SWISSNEX LABS?
Swissnex Labs is an immersive skill-building and prototyping program that focuses on the rapidly-evolving media landscape. The first edition took place in early 2020 over the course of two weeks in Manhattan and Brooklyn. Participants explored emerging media trends, took part in content creation workshops, and heard from practitioners at the cutting edge of New York’s media ecosystem. Participants left the program with a strong grasp of current media trends and the tools needed to implement new strategies – either in their current role or as the next step in their career. Our in-person programs will resume as soon as it is safe to do so in New York. In the meantime, we ran a Virtual Lab on AR/VR.
Media is Changing
In an age of nonstop content and game-changing platforms like smart speakers, chatbots, and podcasts, it is crucial for organizations to evolve to ensure their message is reaching their target audience. A future-proof media strategy is a must, but many professionals don’t know where to start. It can be difficult to grasp the new flow of content and the changing behaviors of today’s consumers, especially for those outside of major media organizations.
Immersive Learning in New York
New York is the media capital of the world, where the latest trends and practices can be experienced up close. Our immersive, customizable model couples expert presentations and workshops with hands-on learning to provide participants with the knowledge and skills necessary to incorporate New York’s cutting-edge media practices in their own work.
Virtual Lab on Immersive Media
EXPLORE MEDIA TRENDS FROM YOUR HOME
Swissnex Labs’ last emerging media program took place virtually over the course of one week. The program involved workshops, interactive lectures, expert clinics, and online networking – setting the strategic foundation for future collaboration. You will benefit from experiential learning with an emphasis on skill-building and ideating prototype projects.
PROGRAM OVERVIEW
- 5 days – October 19 – 23, 2020
- 2 – 3 hours of daily live Lab interaction
- One in-person live activity in Switzerland
DAY 1 | Knowing what’s possible: Current and future immersive media practices
DAY 2 | How to design an immersive project: Choosing the use case and tech
DAY 3 | Experience it yourself in Switzerland: Group meets and tests a solution
DAY 4 | Put the new toolkit to use: Prototype a project: design for your audience
DAY 5 | The floor is yours: Demo your idea, project clinic, and next steps
Let's Break It Down
1 Week –
Let NYC Come To You
1 Topic Showcase –
How To Harness New Storytelling Formats: The Ar/Vr Horizon
8-15 Participants –
Learn From A Diverse Professional Group
Learn from – and interact with – industry leaders for 2 to 3 hours per day. Experience the cutting edge of immersive media and the latest breakthroughs in AR/VR technology and storytelling.
Our program will help you jumpstart your next media project, focusing on augmented and virtual reality – a format that carries incredible potential yet still seems inaccessible to most. We will also focus on avoiding the pitfalls of launching new media products.
We carefully select each group of professionals from across different industries in Switzerland, ensuring that participants can learn from each other and expand their networks. We encourage you to form teams with your colleagues or to join solo.
Our In-Person Labs
To Resume When Safe
Immerse Yourself In NYC. Swissnex Labs’ immersive program takes place over the course of two weeks. Week 1 mainly focuses on workshops, interactive lectures, expert panels, and networking – setting the strategic foundation for collaboration. In Week 2, the focus shifts to experiential learning with an emphasis on skill-building, design thinking and creating prototype projects.
Let's Break It Down
2 Weeks –
Join Us In NYC
Spend two weeks embedded in the bustling media ecosystem of New York City. Learn from industry leaders and experience the cutting edge of emerging media.
3 Topics –
Expert Presentations + Hands On Learning
Our modular program model ensures that participants are learning and practicing the latest, most relevant emerging media channels.
10 Participants –
Learn From A Diverse Professional Group
We carefully select each group of professionals from across different industries, ensuring that participants can learn from each other and expand their networks.
Past Editions
The first edition took place in early 2020 over the course of two weeks in Manhattan and Brooklyn. Participants explored emerging media trends, took part in content creation workshops, and heard from practitioners at the cutting edge of New York’s media ecosystem. Participants left the program with a strong grasp of current media trends and the tools needed to implement new strategies – either in their current role or as the next step in their career.
Storytelling
- Finding the right hook: what makes a good story
- Choosing what works in 2020: from micro-content to long-form
- Defining a brand voice
Social Media
- Leveraging all your social media platforms
- Exploring new content and features
- Using data, metrics, and tools to drive social media ROI
Podcast
- Producing a quality podcast
- Distribution and analysis
- Growing your audience
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Swissnex Labs
Winter 2020 Edition
About us
Swissnex Labs & Swissnex In New York
Swissnex Labs New York is an immersive skill-building and prototyping program for professionals looking to stay on top of emerging media trends or make the next move in their careers. The Labs help individuals and groups to develop new ideas or to take existing ideas to the next level with cutting-edge best media practices.
The program is operated out of Swissnex in New York, an office of Swissnex in Boston — a member of the global Swissnex network. The Labs program benefits from being embedded within the New York City media ecosystem as well as digitally connected to the Swissnex global network of innovators and future-makers.