On 22 June, 2026, corporate executive members of the Digital Business Innovation Center (DBIC) gathered for a seminar on Switzerland’s innovation landscape hosted by Ambassador Roger Dubach at his Residence. The session explored the factors behind Switzerland’s innovation success, including its high level of trust, world-class education system, and strong network of internationally active companies. Representatives of Japanese companies with ties to Switzerland also shared their experiences, leading to an engaging exchange on innovation and bilateral collaboration. Distinguished guests in attendance included Mr. Hideki Matsushita, Member of the House of Representatives, as well as executives from major Japanese companies.
