How can we make our future food system more equitable and just?
We are excited to host an exchange of change makers in the food system, talking about how they tried to bring about change, what has worked and what’s still left to do.
We are joined by the vegan drag-cow Soya the Cow, performed by Swiss artist Daniel Hellmann. The discussion will explore different forms of activism and their experience — Soya is using drag to draw attention to animal rights and the virtue of vegan diets, while entrepreneurs are using business to change consumer options.
This event is organized together with the SF Chapter of Food Hack.
- 5:30pm – Doors open
- 6:00pm – Musical intro
- 6:15pm – Panel discussion
- 6:45pm – Interaction with audience
- 7:00pm – Musical outro
- 7:15pm – Networking
- 8:30pm – Doors close
Event start time
Max ElderCo-founder and CEO of Nowadays
Max Elder is the co-founder and CEO of Nowadays, a venture-backed foodtech startup building the cheapest and most-scalable manufacturing platform for whole cuts of plant-based meat. Max is a multidisciplinary researcher, published author, keynote speaker, and trusted advisor to individuals and organizations across the global food system.
Before founding Nowadays, Max was a Research Director at the Institute for the Future (IFTF), the world’s leading futures thinking organization, where he co-led IFTF’s Food Futures Lab. Max has provided advisory services to organizations like the Bill & Melinda Gates Foundation, Barilla, Campbell’s, Hershey, Google, Dairy Management Inc., The ClimateWorks Foundation, Nestle, and more.
He’s been invited to speak at IDEO, The Aspen Institute, The Atlantic Council, The Good Food Institute, Feeding America, Walmart, The Consumer Brands Association, The National Restaurant Association, The International Food Information Council, The Sustainable Packaging Coalition, and the United States Senate Committee on Agriculture, Nutrition, and Forestry, among others. Max has written for, or been quoted in, The New York Times, The Guardian, NPR, The World Economic Forum, Quartz, Forbes, Fast Company, and many others.
He has published in peer-reviewed journals and books; his research is taught at universities around the world; and he speaks globally on topics related to food systems and the future. Max sits on the advisory boards of FoodShot Global and Food Systems for the Future. He studied at both Kenyon College and Oxford University.
Soya the CowAnimal Liberation Activist
Animal rights, climate activism, music and queer feminism – spiced up with a good dose of drag: that’s Soya the Cow. The alter-ego of Swiss performance artist, musician and activist Daniel Hellmann, blurs the boundaries between male and female, human and cow, and manages the balancing act between a serious desire to change the world and a humorous sense of lightness.
After performing at animal rights and climate protests, international tours in theaters and art festivals, and appearances on TV shows such as The Voice of Germany, the singing drag cow comes to San Francisco for the first time. With emotional songs and surprising storytelling, Soya will immerse you in her fascinating bovine universe that challenges the human self-image as the centre of the universe.
Photos from the Event
Soya the Cow in San Francisco
This event is part of a series of events around the visit of Soya the Cow in San Francisco, presented by Swissnex in San Francisco, the Goethe-Institut San Francisco, and the Consulate General of Switzerland in San Francisco.
Soya the Cow Walks in the San Francisco Pride Parade
Sunday, June 25, 2023
Try Walking in my Hooves
A philosophical walk through the city with Soya the Cow
Friday, June 30, 2023
530 Bush Street, San Francisco