
Design serves as a universal language, connecting time, cultures and disciplines. In this milestone year and beyond, the Museum für Gestaltung Zürich aims to enhance engagement with its globally significant collection by collaborating with designers and artists worldwide.
“Our collection holds a treasure of knowledge and beauty, waiting to be explored through a novel perspective. It is a wealth of diverse objects that can be rediscovered time and again. It is fascinating to see how people with different cultural narratives and approaches to design and artistic practices encounter our collection, create new connections, and enliven it with their own perspectives.”
(Christian Brändle, Director, Museum für Gestaltung Zürich)
In collaboration with Swissnex and the global Swiss network for education, research and innovation, MfG invited six contemporary designers and artists from Brazil, China, India, Japan, South Africa and the USA to produce an exhibit.
- DUETO: Matheus Leston examines the reciprocal influence between Swiss and Brazilian art and design, questioning prevailing narratives and shedding light on the work of Brazilian students of Max Bill.
- Mirage: A computer-generated short film by Takafumi Matsunaga, where traditional Japanese dyers’ stencils are transformed into peculiar objects and architectures that form a futuristic landscape.
- Aaram-aa?/ಆರಾಮ?: Bhavana Kumar and Nicola La Noce explore Bengaluru, inspired by Charlotte Perriand’s picture diaries, searching for moments and forms of comfort in the tech metropolis of India.
- Electronic Memory: Asma Kazmi and Jill Miller digitally reconstruct the wire sound recorder—Electronic Memory model 80-1—creating an abstract soundscape using archived tapes from various collections around the world.
- The Shape of Echoes: Yude Li explores how music survives time as a carrier of memory, transforming the image of a viola into dynamic particles using point cloud visualisations.
- Typographic Resistance: Osmond Tshuma‘s posters, based on the linocut letters of Paul Peter Piech, honour the legacy of influential personalities like Nelson Mandela through digital typeface and animated design.
The works will be on show from August 2025 as part of the exhibition Museum of the Future—17 digital experiments at the Museum für Gestaltung Zürich.
To further amplify the initiative, Swissnex is hosting three hybrid events throughout 2025 in Brazil, India, Japan, China and the United States. These events foster cultural dialogue and engagement, exploring critical themes such as memory, archiving practices, design historiography, ecology and social design.
Hybrid Events
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Ephemeral Histories: Brazil
Brazil and India will collaborate on a talk series focusing on how European modernist design principles have been interpreted and adapted in distinct contexts across the Global South, particularly in Brazil, India and South Africa.
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Ephemeral Histories: India
Brazil and India will collaborate on a talk series focusing on how European modernist design principles have been interpreted and adapted in distinct contexts across the Global South, particularly in Brazil, India and South Africa.
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Reimagining Traditional Crafts with Cutting-Edge Technology
The event will be held in conjunction with the Osaka 2025 World Expo. Renowned media artist and academic Yoichi Ochiai will headline the event, reinterpreting nature and tradition through a digital lens.
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Sound Memories: USA
A Global Dialogue on ‘Preserving Memory Through Sound’ will take place between the United States and China. The event will delve into questions surrounding the cultural preservation and revival of sound-related objects through audio visualisation.
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Sound Memories: China
A Global Dialogue on ‘Preserving Memory Through Sound’ will take place between the United States and China. The event will delve into questions surrounding the cultural preservation and revival of sound-related objects through audio visualisation.
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Curator
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Bio
Sophie Grossmann
Museum für Gestaltung ZürichSophie Grossmann studied Cultural Publishing at the Zurich University of the Arts (ZHdK) and holds a second graduate degree in Art History, with a focus on the History of Textile Arts, from the University of Bern. Sophie joined the Museum für Gestaltung in Zurich in 2021. Initially part of the Decorative Arts Collection, she has been a research associate since 2022, specialising in the challenges of collecting intangible cultural assets such as digital-born and hybrid objects, as well as digital documentation. In this role, she has led several case studies and collaborated with designers, artists and institutions to commission exhibits and curate spaces dedicated to digital collecting. Sophie has presented her work on digital collecting at various institutions, including the Istituto Svizzero in Rome and the University of Bern.