Endless / infinity symbol made from ever-green leaves. The concept of eternity, endless and unlimited, circular economy.

Circular economy panel at Filmambiente

Join us on 2 November at 11:00 (Brazil)/15:00 (Switzerland) for a discussion on circular economy during the Filmambiente Film Festival with guest speakers from Brazil and Switzerland who will discuss how circular economy is being implemented around the world, and what can be learned from it.

Do you know what circular economy is?

Circular economy is an evolution of the concepts of reuse, recycling, upcycling, and similar concepts - which tried to 'close the loop' of processes that were created by a linear mindset (production - use - discard) - to a systemic change. One that envisions, through a circular production design, to put an end to the generation of residues toxic to the environment, and to pollution, to keep materials and products in use, and to regenerate natural systems.

Ideally, in the Circular Economy, economic activities participate in the construction of a system that is healthy as a whole. That means designing products to last, and also designing them with components that can get back to the natural systems when their cycle of use is (finally) over.  

The conceptual universe of the circular economy implies not only technological innovations but also profound paradigm changes, in a world very much based on capitalism and consumerism. It is a concept that, in practice, intends to not only ‘protect’ or ‘conserve’ the natural environments, but also to collaborate with the improvement of these. 

Is it realistic to expect that the economy, the industry and the market will effectively complete that conceptual loop in the near future? How is the circular economy being implemented in the world currently? What are the advancements that the industry and businesses around the world have done in the direction of that concept? What materials and new ways of production are already in practice that can be considered “circular”?

Paulo Henrique Cardoso, José Guilherme Teixeira, and Nicola Blum have been invited to answer these questions and explore the topic further. The moderation will be made by Gabriela Machado.



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