Ruba Abu-Nimah is an award-winning Creative Director, Design & Experiential Curator and Cultural Editor.

Abu-Nimah has held lead creative direction titles including Brand Creative Director of Moncler, Executive Creative Director of Tiffany & Co from 2021 until Spring 2023, Global Creative Director at Revlon and Shiseido where she lived and worked in Tokyo for two years spearheading the rejuvenation of the 147 year old cosmetics brand.

Her rich visual references have garnered her positions at beauty brands ranging from Bobbi Brown Cosmetics (where she led creative for nearly a decade), La Mer, Smashbox Cosmetics as well as creative consultant on the launch of Pat McGrath’s inaugural namesake cosmetics line. As of 2026 she continues to provide consulting services to L’Oreal Luxe on experiential and cultural activations within the beauty & fragrance sectors.

In 2017 Ruba was announced as the first female Creative Director of ELLE Magazine and has contributed as creative consultant and guest contributor to i-D Magazine since 2019. Editorially she maintains ongoing Guest Editor partnerships with publications such as Vogue Arabia, GQ Middle East, Dazed EMNA and Silver Magazine.

Known widely for her encyclopaedic passion for art and design, Ruba is regularly commissioned for Special Projects ranging from fine art exhibition curation, design partnerships, editorial content ideation and speaking engagements.

Since October, 2024 Ruba has served as Creative Director of the Qatar Museums 50th Anniversary initiative, Evolution Nation, which shall continue through 2027 under the direction of Her Excellency Sheikha Al-Mayassa bint Hamad bin Khalifa Al Thani, Chairperson of Qatar Museums.

An outspoken advocate for cultural progression and social advocacy, Ruba joined forces with designer Phillip Lim in 2020 to launch “New York. Tougher Than Ever.” designing sold out apparel drops with profits donated to various charities and organisations supporting the fight against social injustice.

In 2023, Ruba developed a charity campaign for The Children’s Alliance in partnership with Balenciaga featured in out of home advertising in New York City’s Times Square.

Ruba’s passion for typography and composition has afforded her numerous design awards—from James Beard, How Design and Art Directors Club—including the ADC Gold Award for “Ballet” (Steidl, 2012). On an ongoing design basis, Ruba collaborates with publishers such as Steidl and Dashwood Books.

Ruba is based in New York City where she lives and oversees her creative studio, WATER NYC, on an array of projects ranging from Advertising Campaigns, Design Consultation, Fine Art Curatorial Commissions, Editorial Collaborations, Speaking Engagements and Educational & Philanthropic Endeavours.

Christian Herren is an interdisciplinary curator and creative director working at the intersection of art, design, and research. His work spans exhibition-making, creative direction, and book production. Notable projects include the Swiss Confederation’s touring exhibition Swiss Design Classics — the most comprehensive survey of its kind in Asia — as well as collaborations and exhibitions with artists such as Omar Ba, Sophie Calle, Roman Signer, and Ragnar Kjartansson.
His research on early modern drawing was published in the Metropolitan Museum of Art’s catalogue Dürer and Beyond. He is the editor of the E.A.T. Index (JRP|Editions), featuring contributions by more than 200 artists and architects, including Emily Segal, Theaster Gates, Ibrahim Mahama, and Norman Foster. Christian is currently developing a research project on Dino Gavina’s experimental Ultramobile series and will curate an exhibition dedicated to major works by Walter De Maria.

Christian serves on the boards of the Teo Jakob Art Collection and the Rudolf Urech-Seon Foundation and coordinates the International Advisory Board of Kunsthaus Zürich.