Digital Trust in the Global Economy: How Can We Build Synergies for the Future?

This event highlights the role of startups and the need for collaborations in the global economy to build and maintain trust in society.

Trust Valley Meets Silicon Valley

Join us on Tuesday, March 15 at 9am in San Francisco, and 5pm in Switzerland, and discover the startups in the Tech4Trust Acceleration program, led by Trust Valley. The event will conclude with a virtual Q&A session for the chance to meet the startups and event participants and experts.

Building and maintaining trust is a major challenge for today’s society and global economy. To safeguard our future, innovative solutions are being developed with startups playing a key role in creating them. These startups have one thing in common: they are working towards an internet that enhances privacy, cybersecurity and trust through new technologies.

Tech4Trust is a 4-month startup acceleration program for companies that develop innovative solutions to improve trust in an era of disinformation, cyberthreats and global misuse of our private and personal data. Tech4Trust is an initiative of Trust Valley, a public-private partnership aimed at promoting the excellence of the Lake Geneva region in the field of digital trust and cybersecurity. Public authorities, academic institutions and economic players are joining forces to promote this unique center of expertise and encourage the emergence of innovative projects.

This 90 minute event will also be the chance to discuss how startups can collaborate with different actors and help solve the digital, privacy, and trust challenges of our times.

Program (Time in San Francisco)

  • 9:00am – Opening by Balz Abplanalp, Consul General of Switzerland in San Francisco
  • 9:05am – Keynote by Bracken Darrell, President & CEO Logitech
  • 9:20am – Tech4Trust Startup showcase
  • 9:35am – 15 minutes panel: how can startups contribute to creating trust in society? How can they better collaborate with other actors to solve the big challenges of our times?
  • 9:50am – Tech4Trust Startup showcase
  • 10:10am – Conclusion and Q&A with startups
  • 10:30am – End of Event
Add to Google calendar
iCal / Outlook

Event start time

  • Switzerland + San Francisco

    9:00AM

  • California

    9:00AM

  • USA

    11:00AM

  • Boston and New York

    12:00PM

  • Brazil

    1:00PM

  • China

    12:00AM

  • India

    9:30PM

  • Switzerland

    5:00PM

  • Boston

    12:00PM

  • San Francisco

    9:00AM

Program (Time in Switzerland)

  • 5:00pm – Opening by Balz Abplanalp, Consul General of Switzerland in San Francisco
  • 5:05pm – Keynote by Bracken Darrell, President & CEO Logitech
  • 5:20pm – Tech4Trust Startup showcase
  • 5:35pm – 15 minutes panel: how can startups contribute to creating trust in society? How can they better collaborate with other actors to solve the big challenges of our times?
  • 5:50pm – Tech4Trust Startup showcase
  • 6:10pm – Conclusion and Q&A with startups
  • 6:30pm – End of Event
Add to Google calendar
iCal / Outlook

Event start time

  • Switzerland + San Francisco

    9:00AM

  • California

    9:00AM

  • USA

    11:00AM

  • Boston and New York

    12:00PM

  • Brazil

    1:00PM

  • China

    12:00AM

  • India

    9:30PM

  • Switzerland

    5:00PM

  • Boston

    12:00PM

  • San Francisco

    9:00AM

Keynote

Bracken Darrell
President and CEO
Logitech International S. A.

Under Bracken Darrell’s nine years of leadership as president and CEO, Logitech has reinvented itself into an award-winning design company, an industry force in pursuing a more sustainable and equitable world, and a top performer on the SIX Swiss stock exchange and NASDAQ.

 

Bracken is a proponent of design and the liberal arts in business, especially of their role in innovating product experiences for consumers. As a result, Logitech has been the recipient of numerous awards, including more than 200 design awards over the past three years from the likes of iF Design, Red Dot and Fast Company, and numerous sustainability awards.

 

Bracken himself has been named Swiss CEO of the year by Obermatt three times in the past four years. Bracken brings to Logitech nearly thirty years of experience in product, people and brand management through design. He has worked around the world on iconic brands like Old Spice, Gillette and Braun, for which he was president. He has spent time at P&G, Arthur Anderson, PepsiCo, GE and Whirlpool.

Panelists

  •

    Bio

    Jordan Brandt

    CEO at Inpher

    Dr. Jordan Brandt is the CEO at Inpher, a Secret Computing® company pioneering privacy-preserving analytics and machine learning. Jordan also serves on the board of directors for the MPC Alliance. As a Technology Futurist, Jordan’s research and insight on cybersecurity, AI, and robotics have been featured in print and live broadcast internationally on Bloomberg, CNBC, Forbes, Financial Times, Wired and other business and technology press. Jordan is the former CEO and cofounder of Horizontal Systems, acquired by Autodesk (Nasdaq: ADSK) in 2011. He went on to serve as the director of Autodesk’s corporate investment fund, while also teaching and conducting research as a Consulting Professor of Engineering at Stanford University. Jordan completed his undergraduate work at the University of Kansas and his PhD in Building Technology at Harvard, where he worked on research programs for the Office of Naval Research and the Air Force Research Laboratory. In 2014 he was selected as one of Forbes ‘Next-Gen Innovators’.

  •

    Bio

    Sekhar Sarukkai

    Technologist, Entrepreneur, Investor, External Advisor for the Center for Long Term Cybersecurity at UC Berkeley

    Sekhar Sarukkai is a bay area serial entrepreneur; he was a founder of the category creating Cloud security company, Skyhigh Networks (acquired by McAfee Enterprise), Securent (acquired by Cisco) and Confluent (acquired by Oracle). He was most recently a Fellow and Chief Scientist at McAfee. He currently teaches cybersecurity at UC Berkeley, and is active with the valley startup ecosystem including as an advisor with Berkeley Skydeck, Forgepoint Capital, and is an advisor/investor in a number of startups (skrangels.com). Sekhar also previously worked as a senior researcher at HP Labs and NASA Ames Research Center after obtaining his PhD in Computer Science from Indiana University.

  •

    Bio

    Corine Thommen

    Head of Impact Programs, Swissnex in San Francisco

    As Head of Impact Programs, Corine Thommen leads the team that designs and implements cross-sector programs for Swiss entrepreneurs, students, researchers, corporate innovators and others. With her expertise in international affairs, mobility, logistics and telecommunications, and having worked both in corporate innovation and on the startup side, she strives to build brides for collaboration between Switzerland and the Bay Area. She started out at Swissnex in San Francisco as the lead for the startup acceleration program that supports Swiss companies in their internationalization journey.

  •

    Bio

    Karine Wittmer

    Go-to-Market Strategy Trade Commissioner, Swiss Business Hub USA

    Karine Wittmer is an accomplished marketing and business development strategist with over two decades of experience working for a number of international public and privately held companies. Karine serves as a Global Go to Market Consultant at the Swiss Business HUB USA in San Francisco. She builds global marketing strategy initiatives for SMEs and Startups identifying business opportunities for companies to connect with partners, investors and research centers. In her role, Karine provides market support and insights, growth strategies, digital transformation as well as sustainability with a specific focus on digital technologies in lifesciences and CPG.

Participating Startups

    Farmer Connect SA

    Farmer Connect helps farmers connect to the supply chain with the Farmer ID app, get proof of their identity and income so they can get loans, help businesses store & share information about their products.

    Global Data Excellence SA

    GDE provides an end-to-end AI platform, DEMS-Nixus for corporate governance that allows a dialog between machine and human in natural language for automated Data Cleansing, Business Intelligence, Data Governance and Data Sharing.

    Jitsuin Inc

    Archivists Inc empowers developers to build applications that provide the provenance, governance and integrity of enterprise assets that businesses and their partners need in a zero trust world

    MORPHOTONIX

    Morphotonix protects people’s health and well-being by providing instant authentication and anti-counterfeiting solutions with the lowest C-footprint to brands.

    OrphAnalytics SA

    OrphAnalytics is B to B providing for users (Schools, Universities, Police departments, Investigation teams, research group) by IA investigation or judiciary reports, software, or servers.

    Privacy1

    Privacy1 offers Zero Trust data protection that combines security and privacy awareness on the data itself. Enables encryption, entitlement and processing

    STACKSCIENCES

    StackSciences mission is to bring a purpose-built platform for cloud native managed security services.

    Saporo

    Saporo anticipates attacks to allow organisations to be more resilient.

    Xiphera

    Xiphera designs hardware-based security solutions with standardised cryptographic algorithms. Their cryptographic expertise, experience in system design, and knowledge on digital logic help to protect our customers’ critical information.

    ZeNPulsar

    ZeNPulsar helps organizations fight fake news, maintain their reputation and neutralize disinformation. They build the future of cyber forensic through multidimensional DeepTech to advance online trust and integrity.
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  • Event Recording

    Watch the recording of the event.

Partners

This event is co-organized by Swissnex in San Francisco, Trust Valley, the Consulate General of Switzerland in San Francisco, Switzerland Global Enterprise/Swiss Business Hub USA, and the Greater Geneva Bern Area.