Pioneering Digital Trust – A Commitment to Digital Responsibility

On June 21, Swissnex in China will partner with the Swiss Digital Initiative (SDI) and bring together academia, civil society, and business from Switzerland and China and enable a dialogue on the definition of digital trust.

The digital nature of today’s world has brought about significant changes in business models, technology enablers and customer expectations. Amidst all these rapid changes, if there is one thing that has remained constant, it is the need for trust. We believe that trust, transparency and technology belong together. But as digitalization accelerates, it is getting more and more difficult to understand what’s happening with our data. Algorithms and other digital tools operate in the background and can leave us feeling insecure when using digital services.


In order to be trustworthy, technology must be secure and responsibly used. An initiative has been taken in Switzerland to establish the Swiss Digital Initiative (SDI) and create a foundation as a long-term, sustainable process to safeguard ethical standards in the digital world through concrete projects. Over the past two years, SDI has developed a Digital Trust Label for digital responsibility with partners such as EPFL. The label is intended to give users more transparency and information in four categories: security, data protection, reliability of the service and fair user interaction. At the same time, the label should also guarantee a certain standard, which will be verified by means of an independent audit.


On June 21, SDI will partner with Swissnex in China – the Science Consulate of Switzerland – in order to bring together academic and industry experts from both Switzerland and China and enable a dialogue on the definition of digital trust. Participants will map stakeholders’ responsibilities in different cultural and economic contexts and explore solutions that improve trust in digital technologies and in the actors involved in the ongoing digital transformation.



15:00 – 15:05     

Welcome & Opening 


15:05 – 15:20     

Swiss Digital Initiative of Digital Trust Label, Digital Trust Framework, and Expectations for the Event

Nicolas Zahn, Senior Project Manager, Swiss Digital Initiative

Digital Trust Label, Use-Case for Businesses

Martin Rajman, Executive Director, & Senior Scientist, EPFL

Nikki Böhler, Director,


15:20 – 15:30     

The Landscape of Digital Risk/Trust Services in China

George Lu, Mainland China and Hong Kong, Digital Trust & Risk – Digital Trust and Analytics Leader, PwC China


15:30 – 16:20     

Bilateral Panel Discussion

Swiss Panelists + Chinese Panelists


16:20 – 16:30     

Summary, Q&A

SDI / Swissnex




Speakers and Panelists