In a market-value over 2 trillion-dollars, China’s e-commerce scene is the biggest in the world and naturally knows a significant level of competition. This has led to the surge of many innovative ideas over the years, from the creation of new shopping holidays to the pioneering of live-stream shopping. Among these concepts, the gamification of the e-commerce platforms demonstrates great popularity and ingenuity.
Alibaba pioneered this notion back in 2016, yet it is still largely unknown outside of China. It enhances customer involvement by bringing game mechanics such as challenges, rewards, scoreboards and more.
What game elements have worked well? What is preventing its implantation in the West? Based in the commercial powerhouse of Shanghai, Swissnex in China is well positioned to showcase its hurdles and prospects, as well as finding avenues for partnership and possible mobility projects.