Upon entering the Chinese market, intellectual property (IP) concerns remain a hurdle for Swiss hardware startups. China operates under a “first-to-file” principle for trademarks, which means swift local registration is crucial. Foreign startups, especially those in technology or design-driven sectors, face the risk of counterfeiting and difficulty proving ownership in Chinese courts. To mitigate these risks, careful pre-market planning, including strategic IP registration in China and leveraging strong non-disclosure agreements, is crucial for foreign companies to safeguard their competitive edge in this vast market.

For this purpose, and under the flagship event of Hardware Horizons, Swissnex in China is hosting a webinar with legal professionals to introduce the IP protection roadmap for Swiss startups who have concerns regarding this matter.

• Chinese IP Landscape: Discover key types of IP protection (patents, trademarks, copyrights) relevant to hardware startups.
• IP Registration Process: Gain insights into registering your IP in China.
• Building an IP Roadmap: Learn strategies for developing a tailored IP protection plan for the Chinese market.
• Case studies & Solutions: Understand potential hurdles and effective strategies to overcome them.

• Ensure your innovative hardware products are protected in the Chinese market.
• Gain valuable insights into IP protection in the Chinese market.
• Develop a strategic approach to IP management for your successful expansion into China.