China announced its National Nutrition Plan for the period 2017-2030. With a population of 1.4 billion people, China faces significant challenges regarding food security, food quality, and eco-friendly production. These issues have prompted China to develop programs in recent years aimed at fostering the growth of the nutrition industry. These initiatives encompass innovation and entrepreneurship, as well as collaborations with leading universities in the field at the academic level.
In 2021, Brazil’s economy rebounded impressively by 4.6% post-pandemic, with a notable eightfold increase in investments compared to 2018. With over 25% of its GDP stemming from agribusiness, the demand for technologies supporting sustainable food systems is clear. Notably, 67% of Brazilians reduced their meat consumption, yet 53% still need help finding alternatives in supermarkets. Recognizing the urgency of the Future of Food, our initiative fosters collaboration between Switzerland and Brazil, driving innovative solutions from farm to table, catering to the changing food landscape, and connecting the rich agricultural traditions of both nations to a more sustainable and diverse culinary future.
In collaboration with Cluster Food & Nutrition and Swissnex in Brazil, Swissnex in China is thrilled to present a webinar focusing on the agri-food sector in China and Brazil. This webinar will feature industry experts from both countries who will provide a comprehensive overview of this thriving industry, offering insights into the key factors that shape its landscape. Join us to discover the challenges, opportunities, and valuable insights that await Swiss companies, researchers, and startups. Together, we will explore the exciting potential that these markets have to offer.
- 7:00pm – Opening Speech by Cluster Food & Nutrition
- 7:05pm – Introduction by Swissnex
- 7:10pm – General Overview - Challenges and Market Opportunities in China
- 7:25pm – General Overview: Challenges and Market Opportunities in Brazil
- 7:40pm – Wellness in Every Bite: The Power of Food Innovation, by Xiwen Qing, Director, Food & Agtech, Plug and Play China
- 7:55pm – Latest Trends, Innovations, and Technologies in Brazil's Food and Agricultural Industry
- 8:10pm – Q&A
- 8:00am – 9:30am
- 12:00pm – 13:30pm
Event start time
Zhizhong DongTechnical Director of Nutrition and Metabolism Center at COFCO Nutrition and Health Research Institute, Director of Beijing Engineering Laboratory for Geriatric Nutritional Food Research, Member of Chinese Cereals and Oils Association, Member of the Expert Committee of Agricultural Product Nutritional Standards of the Ministry of Agriculture
Graduated from Peking University Health Science Center with a bachelor’s degree (Preventive Medicine) and a master’s degree (Basic Medicine). Received his Doctor of Medicine and PhD from the University of Zurich in Switzerland. Completed a postdoctoral fellowship at the Biological Center of the University of Basel in Switzerland and served as a senior postdoctoral researcher at the Ecole Polytechnique of Lausanne. Also worked as a scientist at the University of Lausanne School of Medicine in Switzerland.
Previously served as a researcher and project manager in Nestlé R&D (China) Co., Ltd., specializing in the research on nutrition metabolism and neurodevelopment, and leading two nutrition R&D platforms (nutrition metabolism for the middle-aged and elderly, neurodevelopment, maternal and infant nutrition).
Engaged in biomedical and nutritional research, with a focus on the evaluation of nutritional food efficacy, research and development of functional foods tailored to the needs of special populations, and personalized nutrition and health management.
Xiwen QingDirector, Food & Agtech, Plug and Play China
Qing Xiwen, a future AgriFood enthusiast and the director of Food and Agtech at Plug and Play China. She has years of experience in agriculture in Europe and America, and holds the value of scientific and technological innovation transforming the agro-food sector.
About the Cluster Food & Nutrition
The Cluster Food & Nutrition is an association that has been active in the agri-food sector since 2015. As a regional and national networking and facilitation platform, the Food & Nutrition Cluster’s mission is to strengthen collaboration between the various players in the agri-food ecosystem and to support them in their innovation efforts by combining knowledge of food processing with that of nutrition, health and emerging technologies in a sustainable manner and in accordance with the principles of the circular economy. More than 180 members and partners from the food, agriculture, packaging and distribution sectors, as well as research and training institutions, the public sector and trade associations, are currently part of the Cluster’s network.