Shiyang Li, as the General Manager of Rare China Center for Behavior, is a seasoned leader committed to catalyzing positive change by applying behavior science to environmental challenges. She oversees all institutional programs and operations aimed at promoting sustainability, drawing upon over a decade of experience in leveraging behavior science to address pressing environmental issues like wetland protection and sustainable agriculture, as well as promoting behavior adoption for climate-friendly practices. In recent years, Shiyang has been instrumental in leading the “Pride on our Plates” project, which has empowered hundreds of restaurants across China to combat food waste through the strategic application of behavioral science.

With a Master’s Degree in East Asia Studies from Columbia University and another in Sociology from Renmin University, Shiyang’s interdisciplinary approach underscores her deep understanding of social dynamics and behavior. Through her unwavering dedication, she continues to propel progress towards a more sustainable future, leaving an indelible mark on environmental conservation and behavior science.

Shiyang Li is a seasoned professional with a passion for making a meaningful impact in the realms of behavior science, conservation, and organizational leadership.

Yan Sun is a Professor at the Institute of Psychology, Chinese Academy of Sciences. He serves as the Vice Director of the Environmental Psychology Committee of the Chinese Psychological Society, a Member of the China National Committee for UNESCO’s Man and the Biosphere Programme, focusing on nature education, and a Visiting Fellow at the United Nations Environment Programme – International Ecosystem Management Partnership.

His research focuses on pro-environmental psychology, climate change psychology, and public attitudes toward energy use. Several of his papers have been recognized as ESI Highly Cited Papers (ranking among the top 1% globally). He has received academic awards including the President’s Award of the Chinese Academy of Sciences and the Lu Jiaxi Young Talent Award.

Shirley serves as the Managing Director – Asia and Chief China Representative of ProVeg International. She successfully established ProVeg’s Shanghai Representative Office, the first INGO in mainland China focused on alternative proteins. To promote sustainable food consumption, Shirley has spoken at and launched food forums that unite government officials, academics, senior executives, and startup entrepreneurs to provide insights and address opportunities and challenges. She is also a Coordinating Lead Author for a UNEP Global Environment Outlook brief on The Changing Role of Business in Transforming the Food System. Shirley has extensive background in both retail foods and foodservice in Asia. She started her career with P&G Taiwan in marketing, and has since worked for Mars Southeast Asia, Taiwan and Korea, Unilever China, and Rich’s Foods APAC. Before joining ProVeg, Shirley led regional marketing at Tate & Lyle APAC in specialty food ingredients based in Singapore. Her expertise includes go-to-market strategy, innovation, brand & product portfolio management, market research, and customer acquisition. Shirley’s footprint goes beyond Asia. She has frequented major international food shows to scout for new ideas and innovations driving the green food economy.

Shirley served as a committee leader at AmCham Shanghai’s Food, Agriculture & Beverage Committee from 2010 to 2019, and founder and leader of the foodservice sub-committee. She holds a BA degree from National Taiwan University in Taipei and an MBA from Columbia University in New York.

Tien Ming Lee is a Professor at the School of Ecology at Sun Yat-sen University since 2017, where he is also a visiting fellow at the Oxford Martin School at the University of Oxford. He is a Singaporean and has biological science degrees from National University of Singapore and University of California, San Diego. He then completed postdoctoral fellowships, focusing on behavioral science research, at Columbia, Yale and Princeton Universities. He took a two-year hiatus from academe in 2015 and worked as a data scientist at an EdTech in New York City. He has since published over 100 SCI papers in top journals such as Nature, Science, PNAS, Nature Climate Change, Nature Sustainability, Nature Ecology and Evolution, One Earth and others. He is also on the editorial board of journals such as Journal of Applied Ecology, Conservation Biology, Conservation Letters, PLoS Biology and PLoS Sustainability and Transformation. He is particularly interested in complex issues related to conservation science, socioecological systems, and climate change, where he is constantly looking to work with innovative students and collaborators on exciting sustainability ideas beneficial to science and society.