Swissnex Window #6: Reimagining Traditional Crafts with Cutting-Edge Technology

Swissnex in Japan presents “Reimagining Traditional Crafts with Cutting-Edge Technology,” the 6th edition of the Swissnex Window exhibition series. Watch the fusion of tradition and innovation unfold a dialogue between culture and technology.

Exhibitors

This edition features digital artworks by Swiss 3D and animation experts Get It Studio, exploring the influence of generative AI on design. Under the title Echoes of the Alps, their work reimagines traditional Swiss folklore through the lens of contemporary design and cutting-edge technology. This immersive exhibition invites visitors to reflect on the act of creation with AI—questioning whether AI is simply a tool or a transformative force in design and artistic expression. By merging Switzerland’s rich cultural heritage with digital innovation, the exhibition seeks to engage a broad audience while celebrating the dialogue between tradition and progress.

Complementing this presentation, Swissnex Window #6 also features Mirage, a video artwork by Japanese video artist Takafumi Matsunaga, who has created a stunning CGI short film inspired by katagami—traditional Japanese paper stencils used for textile dyeing—drawn from the collection of the Museum für Gestaltung Zürich. This contribution is part of a global initiative by Swissnex locations in collaboration with the Museum to mark its 150th anniversary. Each location partners with a local artist or designer to reinterpret an iconic object from the Museum’s collection, offering contemporary perspectives that connect historical relevance with today’s creative challenges. Together, the works in this exhibition highlight the power of cross-cultural collaboration and the potential of technology to renew and reinterpret cultural heritage.

Organizers

  • Get It Studio
  • Museum für Gestaltung Zürich
  • Swissnex

With the support of

  • Presence Switzerland
  • Swiss Pavilion