Lunch Talk: Design, Robotics and the Swiss Innovation Edge

Explore how design, research and robotics sustain Switzerland's innovation edge, with On, EPFL and AATB. Organized by Swissnex and SwissCham, with the support of the Consulate, and part of Swiss Month as a BODW side event, we discuss real-world scale-up stories over lunch.

Switzerland’s innovation strength rests on more than great ideas. How do design, research and engineering combine to create products that succeed globally—and what sustains that advantage?

Thilo Brunner, Chief Design Officer at On, delivers the opening keynote, sharing insights from On’s journey from Swiss start-up to global sportswear brand, with a direct perspective on translating creative ambition and technical innovation into international success.

He is joined by Prof. David Atienza from EPFL and AATB, the art and robotics practice founded by Andrea Anner and Thibault Brevet, whose work explores robotics beyond industrial production.

Together they examine the connections between research, industry and design that help Switzerland maintain its edge, and how collaboration with Hong Kong and the Greater Bay Area can support testing, scaling and market entry.

Moderated by Gabriella Montandon, SwissCham Board Member, this lunch talk invites business leaders, researchers and designers to exchange perspectives on turning ideas into impact.

Program

12:00–12:30 | Registration and light lunch
Arrival, light lunch and informal networking.

12:30–12:35 | Welcome and introduction
Daniel Freihofer, Consul General of Switzerland in Hong Kong and Macao.

12:35–12:50 | Opening keynote: The On story
Thilo Brunner, Chief Design Officer, On

On’s journey from a Swiss start-up to a global sportswear brand, exploring how design and engineering translate ambitious ideas into distinctive products and international success.

12:50–13:20 | Panel discussion: Design, Robotics and the Swiss Innovation Edge

With:

  • Thilo Brunner — Chief Design Officer, On
  • Prof. David Atienza — Associate Vice President for Centers and Platforms and Head of the Embedded Systems Laboratory, EPFL
  • Andrea Anner and Thibault Brevet — Co-founders, AATB, a practice for non-industrial robotics.
  • Moderator: Gabriella Montandon — Board Member, SwissCham Hong Kong; CEO and Founder, Montandon Consulting

13:20–13:30 | Audience Q&A
Questions and discussion with the speakers, moderated by Gabriella Montandon.

13:30–14:00 | Coffee, tea and networking
An opportunity to continue the conversation and connect with speakers and fellow participants.

Speakers

Partners