Brazil

Talks @ swisstech: Doing Business in Switzerland

Join us at Web Summit Rio 2025 as experts from the Swiss Business Hub Brazil and Greater Geneva Bern area share practical insights, success stories, and key connections to help you navigate doing business in Switzerland.

In this session of swisstech @ Web Summit Rio 2025, experts from the Swiss Business Hub Brazil and the Greater Geneva Bern area (GGBa) will guide you through the essentials of doing business in Switzerland. Tailored for startups, scale-ups, and investors looking towards Europe, it will highlight key opportunities in Switzerland’s dynamic sectors, share real success stories, and connect participants to valuable public and private support systems. Whether you are exploring partnerships, planning R&D abroad, or considering market expansion, this is your chance to learn how Switzerland can be your launchpad for global growth.

Program

  • 11:30am – The Business Environment in Switzerland
  • 11:50am – The Business Environment in Geneva and Greater Bern Area
  • 12:10pm – Q&A
  • 12:30pm – swisstech Quiz Winner Announcement
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Event start time

  • Brazil

    11:30AM

Speakers

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    Bio

    Rafael Candura Libera

    Swiss Business Hub

    Rafael Candura Dela Libera works as Senior Trade Officer at Switzerland Global Enterprise (S-GE), the official Swiss agency for export and investment promotion. In his role, he plays a key part in facilitating trade relations between Switzerland and Brazil, promoting bilateral business and investment opportunities. Rafael’s main focus is building bridges between different business cultures. His work significantly contributes to strengthening economic ties between the two countries by supporting Swiss companies interested in expanding their operations in Brazil, and vice versa.

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    Bio

    Thiago Cruz Silveira

    Greater Geneva Bern area

    Thiago Cruz Silveira is Director for Brazil at Greater Geneva Bern area (GGBa) – Invest Western Switzerland  since 2023. He has a degree in economics from the Federal University of Rio de Janeiro (UFRJ) and an MBA from COPPEAD/UFRJ and IE Business School in Madrid. He has more than 20 years of professional experience in the financial, marketing, strategy and commercial areas of large companies such as Globo, Oi, Deloitte/Monitor Group, and Rio Negócios. At GGBa, he is responsible for connecting Brazilian companies Western Switzerland, supporting their internationalization processes, from the conception phase to execution through customized and confidential consultancy services. Thiago is fluent in Portuguese, English, French and Spanish.

More speakers to be announced soon.

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