Korea is a great entry market in Asia: It has a high quality health care system with large hospitals that can run complex clinical trials and recruit a lot of patients in a short time. Participating to the Swiss-Korean Innovation Week 2019, we networked mostly with investors and hospitals. As a result, a Korean investor invested in hemotune last year, of course further strengthening the relationship to Korea.

I attended the 2020 Swiss-Korean Innovation Week and it was absolutely worth the time. South Korea is the world leader in innovation, is similar to Switzerland in economics, demographics and in many different aspects, therefore, represents the perfect adjactend market to expend to, outside of Switzerland. However, entering the market requires knowledge of the red tape, visa procedure, local culture, etc, which is best covered by a Korean counterpart. S&T Office Seoul was great at not only providing the necessary knowledge and advices on how to enter the Korean market, but also cultivated quality contacts with local businesses in a very trustworthy environment.

South Korea is a super aging society with an increasing demand for at home care. Clever.Care see a big opportunity to support care providers to communicate more efficiently - improving productivity and patient outcomes for better ageing in place. The SHS Booster Program enabled us to learn more about the opportunities and challenges in entering the South Korean market, and facilitated connections in the health and care sector that have helped us better understand the potential for our solution in this market.

Korea is leader in Cell Therapies and we at Limula are super excited about the potential collaboration opportunities to combine the best of Swiss-made tools with Korean know-how to craft life changing cell therapies. The team at Lighting Up Ventures really helped us frame our offering in terms that drive outcomes, and not just tuning a nice pitch story. Selling science is a process, and not only do they have it under control, they shine with process excellence. Swissnex Korea have a strong network, but also the experience to judge what message and type of approach will best match our start-up needs with those of the Korean experts. It takes two to network, and Swissnex support ensures you find the right partner at the right time.

Korea is very affine to novel technologies. With the aging population, there is a great opportunity to increase the health of people with targeted physical therapy. The program helped us get insights into how the Korean health market is set up and some specific characteristics of it.