Why expand to Japan?

Japan is the 3^rd largest economy in the world that is strengthening its efforts to seek talents from abroad. It ranked No. 1 in Entrepreneurship in the U.S. News & World Report’s annual Best Countries ranking 2021. Its high credibility can be leveraged as a springboard to expand in broader countries in Asia.

 

What can I expect?

Japan is not the easiest market to penetrate. However, once you have identified the right partner and client, it can turn into a lucrative market and stimulating R&D partner location. Please come for the long term.

 

What is the state of innovation?

The country is committed to remaining a frontrunner in innovation with the goal of maintaining economic dynamism and improving quality of life. For this purpose, not only the private sector but also academia and government have increased programs to promote new technologies.

 

Is it easy to find qualified co-workers?

There are excellent talents in Japan, however, one needs the right channel to discover them. This can be achieved with the support of Swissnex who knows Switzerland as well as Japan.

 

What is the good thing about Japan?

Japan is one of the world’s most literate and technologically advanced countries with a stable democracy. It is well known for its safety and cleanliness. It also offers traditional and modern arts and culture.

 

What opportunities does Japan offer?

Opportunities include a market of 126 million that expect high-standards and trustworthy partners committed for the long-term. Success in Japan will serve as a foothold for further expansion in Asia.

 

…and what are the challenges?

Foreign start-ups will encounter non-tariff barriers, including language, business culture and psychological barriers. However, the situation is improving and can be overcome especially with the right partner.

 

What does the Innosuisse Market Entry Camps Japan bring to the table?

• Understanding of both cultures

Your Camp host who understands both Swiss and Japanese cultures will support your preparations to test the waters in a very different culture. During your stay, feedback on where you stand may prove to be more precious than you may anticipate.

 

• Network of local experts and talents

Collaborators will include Japanese companies, venture capitals, open innovation consortiums and accelerators for fast access to the market. Introduction by governmental organizations such as the Embassy or Swissnex are regarded as added value in Asia.

 

• On-site experience in multiple cities

Our network expands beyond Tokyo, to Osaka, Kyoto, Fukuoka and more. Identify which collaborator or client would be more interesting for you in the preparation stage and discuss business during your stay.

 

• Potential investments

Japanese companies and investors are expanding investments into new talents abroad. Recent examples include the acquisition of Avaloq by NEC and partnership between Allmatech and e5Lab. There are more investments that are unannounced.

 

• Follow-up

Long-term relationship is important for trust and business development in Japan. Receive support for three years following your camp in developing business and connections.